The creator of the OLAPLEX formula, Dr. Eric Pressly, introduces an impressive new hair care line!

• A simple one-step solution that works within 10 minutes
• Created for “performance first” – it needs to work “or people won’t use it again”, says Pressly
• Developed with the environment in mind – containing only four vegan, biodegradable ingredients

“I knew I had the better technology. So I focused on making it easier, simpler, more reliable and better for the planet than everything [I had created] in the past."

- Dr. Eric Pressly